About UsTo know us is to know Kafka
Like his namesake, Kafka defies definition. Sometimes playful, sometimes standoffish, sometimes loving, sometimes ‘can’t be bothered’ and always a lord, Kafka runs on no one’s schedule but his own. After eight years of loving him, we have learnt this about our beloved: Kafka the dog is more a cat.
But then our playful pup fell ill—repeatedly. After a lot of doctors and research, we found that a better, more tailored diet made all the difference. This opened up conversations about pets and their needs. Something in the pet market was missing: an organised space that truly saw these pets and gave them the individual care they deserved.
Enter The Pet Project. We provide good food, better grooming products and accessories that allow your pet to fully express their personality. For we know better than anyone that a pet does not always fit into a box—and it’s time we celebrated it.